This interactive installations highlighted selected BMW models at the Dubai International Motor Show. With a pair of interactive stele, visitors were teased to step in front of a mirror that revealed an interactive menu around the reflection of the person. This augmented image, the car model, together with a 3D environment, and custom interface, could be navigated through simple and intuitive gestures to retrieve additional information.
Client:
BMW-M
Company:
Stereolize GmbH
Role:
Tasks:
UI & Visual Design
Concept development
Brand Experience
Agile Collaboration
Task:
A time-of-flight camera tracked the movements for the gesture-controlled navigation and documented the height of the user. Additionally, a special software developed by the Fraunhofer-Institute, detected and displayed gender and mood of the person interacting with the stele.
Users had the opportunity to record a personalised video featuring themselves and the digital content, which they could then share across their social media platforms. This feature allowed show-visitors to create authentic, user-generated content, amplifying BMW's digital marketing campaign.
Result:
With these interactive Installations BMW exceeded its expected engagement metrics in the local market, generating a high volume of quality leads. The event campaign gained significant traction on social media, driving shares, impressions, and increased brand visibility.
Awards:
