BMW - Dubai International Motorshow
BMW-M wanted to create an exhibition experience that would capture attention from across the show floor, engage with the visitors through interaction, and extend BMW's presence beyond the exhibition.
Client:
BMW-M
Agency:
Stereolize GmbH
Role:
Tasks:
Concept development
UI & Visual Design
Brand Experience
Solution:
We created two installations - The first was a large-scale overhead media installation—a 90° ceiling projection enhanced by seven synchronized LED panels—creating a dynamic BMW brand landmark visible across the exhibition hall.
The second consisted of two interactive mirror steles that turned visitors into active participants. As they approached, their reflection became the interface: a customized 3D BMW experience unfolded around them, navigated entirely through gestures without requiring any physical touch.
Result:
With this work, we exceeded BMW's targets for the local market, generating a substantial volume of qualified leads while significantly increasing visitor engagement.
The social sharing component amplified the campaign organically, driving user-generated content, expanding brand visibility, and extending the reach of BMW's presence far beyond the Motor Show.
Awards:
