SEAT Mii
The launch campaign for the SEAT Mii was more than just an introduction to a new model—it was a pivotal step in the brand’s evolving positioning strategy.
Client
Agency:
Role
Photography
CGI & Post-Production::
The challenge was twofold: establish a fresh visual identity aligned with SEAT’s new communication guidelines while executing a high-impact campaign without the actual car.
Pre-production began with a daylight study using an early Mii prototype and a CGI analysis to define shooting perspectives and lens choices before the car existed in final form.
The result merged live photography with CGI, directing and coordinating a Hamburg-based photography duo and a Catalan post-production team across language barriers and workflows. The campaign exceeded all projections, rolling out across global print and digital platforms.