With over twenty years of experience in art direction, brand communication, user experience, interface design, and usability, my journey began as a Product Designer at Grey Mexico. This path led me to Grey-Atletico in Barcelona, where I started as a designer and, with the support of an incredible team of brilliant creatives, worked my way up to Senior Art Director. There, my work focused primarily on SEAT (VW Group), contributing to the brand’s successful repositioning in 2012. I then joined Stereolize, collaborating with true masters of 3D and animation, to create award-winning interactive presentations. Later, as Head of Design at Metzler:Vater, leading a small but mighty design team, shaping the creative output while working with brands like Capgemini, BMW, BMW Motorrad, BSH, Microsoft, MINI and Porsche. I have also worked with various agencies as a freelancer, gaining experience across industries and creative disciplines.

Along the way, I’ve had the privilege of working with world-class photographers, film directors, CGI and image retouch artists, editors, illustrators, producers, models, prop masters, stylists, plastic, programers, UX gurus and media artists, as well as inspiring copywriters, branding experts, strategists, developers and visionaries. I’ve collaborated with those who brought deep expertise, strategic insight, and uncompromising standards. Each experience has gifted me with invaluable knowledge. Above all, I love working with people who are passionate about what they do—whatever that might be.