The BMW driving experience booking tool is the online platform that allows users to schedule and manage their BMW driving experiences. The purpose of the tool is to provide an efficient and user-friendly booking experience aligned with BMW's standards of service and user satisfaction.
DELIVERABLES
Design system evaluation Brand alignment
Design Guidelines
Journey mapping
Usability Testing
Visual Design
Certification design
Challenge:
Update and improve, within a limited budget and timeline, the existing booking tool platform — improve the user experience through testing and iteration — make sure the UI and design system is aligned with the brand guidelines —add features based on learnings made.
Here is a small glimpse of the design process:
UI & design system evaluation:
Search feature and waiting list visualizations
Certification platform redesign - Stakeholder Review and Buy-in
Deliverables:
Tool status vs BMW's design guidelines evaluation, identifying gaps and opportunities for improvement.
Conducted usability evaluations to uncover pain points and optimize user interactions.
Defined MVP requirements, ensuring a focused approach on essential features for a successful re-launch.
Designed and iterated wireframes and prototypes to visualize and refine the new user experience.
Led user testing sessions to validate design decisions, identify friction points and gathered actionable insights.
Compiled a findings report with data-driven insights and recommendations for iterative improvements.
Enhanced the booking flow based on user feedback, streamlining the journey for efficiency and usability.
Developed new features and functionalities aligned with business goals and user needs.