BMW-M
Individual Visualizer
BMW Individual is the exclusive range of BMW M that offers custom made features for the maximum expression of personality. With over 160 colors available, spread across more than 30 models.
BMW M had a vision: to showcase its custom colors across the entire model range through an extraordinary online platform—designed to captivate fans and elevate the brand experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
Scope:
Focused on core features and seamless UX—ensuring effective and logical handling of all model and color combinations, high-res image optimization across devices, and a flexible system architecture for easy maintenance and scalability.
User flows & UI concept
Tasks & deliverables:
Agile collaboration with stakeholders
Product vision and core user interactions
MVP scope definition and business goals alignment.
User journeys and task flows mapping.
Design system alignment with brand guidelines and scalability for future features.
High-fidelity prototypes for stakeholder review.
Key features design including model selection, search, filter, language selection.
Results:
UX refinement based on insights, reducing customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%.
Streamlining the booking experience and achieving a 35% traffic increase within the first three months.
This is endless fun
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost
BMW-M
Individual Visualizer
BMW Individual is the exclusive range of BMW M that offers custom made features for the maximum expression of personality. With over 160 colors available, spread across more than 30 models.
BMW M had a vision: to showcase its custom colors across the entire model range through an extraordinary online platform—designed to captivate fans and elevate the brand experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
Scope:
Focused on core features and seamless UX—ensuring effective and logical handling of all model and color combinations, high-res image optimization across devices, and a flexible system architecture for easy maintenance and scalability.
User flows & UI concept
Tasks & deliverables:
Agile collaboration with stakeholders
Product vision and core user interactions
MVP scope definition and business goals alignment.
User journeys and task flows mapping.
Design system alignment with brand guidelines and scalability for future features.
High-fidelity prototypes for stakeholder review.
Key features design including model selection, search, filter, language selection.
Results:
UX refinement based on insights, reducing customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%.
Streamlining the booking experience and achieving a 35% traffic increase within the first three months.
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost
BMW-M
Individual Visualizer
BMW Individual is the exclusive range of BMW M that offers custom made features for the maximum expression of personality. With over 160 colors available, spread across more than 30 models.
BMW M had a vision: to showcase its custom colors across the entire model range through an extraordinary online platform—designed to captivate fans and elevate the brand experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
Scope:
Focused on core features and seamless UX—ensuring effective and logical handling of all model and color combinations, high-res image optimization across devices, and a flexible system architecture for easy maintenance and scalability.
User flows & UI concept
Tasks & deliverables:
Agile collaboration with stakeholders
Product vision and core user interactions
MVP scope definition and business goals alignment.
User journeys and task flows mapping.
Design system alignment with brand guidelines and scalability for future features.
High-fidelity prototypes for stakeholder review.
Key features design including model selection, search, filter, language selection.
Results:
UX refinement based on insights, reducing customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%.
Streamlining the booking experience and achieving a 35% traffic increase within the first three months.
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost