BMW-M
Individual Visualizer
BMW M set out to create a digital experience worthy of its most exclusive offering: BMW Individual. The goal was to showcase over 160 custom paint colors across 30+ models—offering users a seamless, immersive way to explore the full personalization potential of the BMW M range. As UX/UI Designer, I was responsible for translating this ambitious vision into a clear, intuitive and scalable user experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
User flows & UI concept
Interaction preview tests
UI/UX Scope:
Mapping out key user journeys and task flows — identifying potential issues and ensure a logical, enjoyable interaction— regardless of the user's entry point. Visual prototypes were developed early to validate design directions and gather feedback.
The UI design process emphasized brand alignment with BMW's existing design system while allowing flexibility for future enhancements. I designed key interface elements including model selection, filters, search, and multilingual support, while optimizing for responsiveness and high-res imagery across devices.
Model filter menus
Result:
The new BMW Individual visualizer, reduced the customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%. Streamlining the booking experience and achieving a 55% traffic increase within the first three months.
Tools used: Figma, Miro, Jira, Affinity Photo, Confluence & MS Teams.
This is endless fun
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost
BMW-M
Individual Visualizer
BMW M set out to create a digital experience worthy of its most exclusive offering: BMW Individual. The goal was to showcase over 160 custom paint colors across 30+ models—offering users a seamless, immersive way to explore the full personalization potential of the BMW M range. As UX/UI Designer, I was responsible for translating this ambitious vision into a clear, intuitive and scalable user experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
User flows & UI concept
Interaction preview tests
UI/UX Scope:
Mapping out key user journeys and task flows — identifying potential issues and ensure a logical, enjoyable interaction— regardless of the user's entry point. Visual prototypes were developed early to validate design directions and gather feedback.
The UI design process emphasized brand alignment with BMW's existing design system while allowing flexibility for future enhancements. I designed key interface elements including model selection, filters, search, and multilingual support, while optimizing for responsiveness and high-res imagery across devices.
Model filter menus
Result:
The new BMW Individual visualizer, reduced the customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%. Streamlining the booking experience and achieving a 55% traffic increase within the first three months.
Tools used: Figma, Miro, Jira, Affinity Photo, Confluence & MS Teams.
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost
BMW-M
Individual Visualizer
BMW M set out to create a digital experience worthy of its most exclusive offering: BMW Individual. The goal was to showcase over 160 custom paint colors across 30+ models—offering users a seamless, immersive way to explore the full personalization potential of the BMW M range. As UX/UI Designer, I was responsible for translating this ambitious vision into a clear, intuitive and scalable user experience.
DELIVERABLES
Ideation
UI/UX Design
Brand alignment
Journey mapping
Visualizations
Design Systems
Prototyping
Agile Collaboration
Usability
User flows & UI concept
Interaction preview tests
UI/UX Scope:
Mapping out key user journeys and task flows — identifying potential issues and ensure a logical, enjoyable interaction— regardless of the user's entry point. Visual prototypes were developed early to validate design directions and gather feedback.
The UI design process emphasized brand alignment with BMW's existing design system while allowing flexibility for future enhancements. I designed key interface elements including model selection, filters, search, and multilingual support, while optimizing for responsiveness and high-res imagery across devices.
Model filter menus
Result:
The new BMW Individual visualizer, reduced the customer support inquiries by 30% & boosting engagement and user satisfaction scores by more than 45%. Streamlining the booking experience and achieving a 55% traffic increase within the first three months.
Tools used: Figma, Miro, Jira, Affinity Photo, Confluence & MS Teams.
This is endless fun
yuvalt, New Jersey - bimmerpost
The new BMW individual visualizer is so much better
A.Padeanu - bmwblog.com
The Holy Grail of BMW Individual Colors!
Jackie Chiles, BMW M4CX driver - bimmerpost